Microsoft never cease to amaze me. They succeed and progress in so many ways. Yet the more that things move forward the more it remains the same. Microsoft’s recent launch of Windows 7 was almost looking like it was going without a hitch. This was, after all, the OS that was to make or break their reputation if not their bank accounts. The idea to make their Release Candidate openly available to the ever hungry public was a terrific idea. Showing to the world that MS are a much more open company than Apple have been. Cynics may say that this was merely to test out their bugs on the bleeding edge market. They’d probably be right. But at least this gives the product a chance to be ventured out into the limited wild world of the ardent geeks out their who can go through any pains of error messages and failures before MR and MRS “I only check email” get to the OS. But this is another topic for another blog. Also the reviews coming back from the preview of their saviour OS was that this was pretty much Microsoft’s apology for Vista. Runs as simple as XP but with the bells and whistles of Vista. So Microsoft got the product right. All boxes ticked and even the biggest Microsoft haters had to agree that this was a good thing from Redmond’s biggest asset. But on marketing the goods… Microsoft… you’ve really dropped the ball big time! Here’s a snippet from www.cnet.com.au to highlight what I am talking about:
http://apcmag.com/windows-7-family-pack-for-australia-is-a-possibility-concedes-microsoft.htm
During the lead up to launch I kept hunting for someone to be able to give me a straight YES or NO on the question “can you install a single copy of Windows 7 on multiple PC’s?”. I mean it’s not the 80’s anymore. We don’t just have the single PC in the study these days in most homes. You’ve got the study alright but now there’s the laptop, netbook, kitchen PC and soon most folks will just get a PC to handle the main living room’s LCD (or LED) TV. But the answer is a complicated NO… unless you purchase a special pack of Windows 7. What’s so complicated about that? It’s not available OUTSIDE OF THE US. Fer fecks sakes! Windows 7 Family Pack allows the lucky owner to install Windows 7 Home Premium onto three PC’s in the house. Sounds great right? Especially when you see that it’s only US$149 as opposed to the US$129 single pack price. However MS Australia are hinting onto a big surprise to hit during November. Not sure what exactly this may entail but I’m hoping that this will be the Family Pack launch in Australia that is so much needed. Seems silly to me that considering MS are beating their chests about Window 7’s Home Networking capabilities are a major selling point that they wouldn’t have simply released this on day one as a big IN YOUR FACE to Apple. But if you’ve only got enough dosh to splash out on just one copy… WHAT’s THE BLOODY POINT?
